Under the acquisition, MVP Group will retain the Colonial Candle, Everybody's Ayurveda, Genuine Monkeez & Friends, Monkeez Makes a Difference and Goofballz brands, as well as the distribution facility and staff in Union City, TN. The Midwest-CBK product line and the MVP Group International brands of Colonial Candle, Everybody's Ayurveda, Genuine Monkeez, Monkeez Makes a Difference and Goofballz, will continue to be available through the Midwest-CBK sales team.
"Midwest-CBK is a perfect addition to the Ganz family of brands, a company with a similar heritage, strong values, experience, vision and focus," said Scott Wehrs, president, Midwest-CBK, in a statement. "By combining forces, both Midwest-CBK and Ganz will continue to grow and provide the industry with exceptional new product design and development, and outstanding service."
Midwest's and Ganz's product development and sales teams will continue to operate independently to allow each to focus on their strengths.
"This acquisition unites two renowned and highly respected market leaders, combining the strengths of both companies with best-in-class people, products, service and support for independent retailers," said Howard Ganz, president, Ganz. "This strategy brings many benefits and opportunities to retailers through an unmatched selection of holiday, gift and home décor products, innovation in products and programs, depth of design and outstanding sales and support teams, backed by a company with the combined resources of Midwest-CBK and Ganz."