Midwest-CBK introduces an evolution in its home décor collections inspired by today’s trends, blended with classic styling, and designed for changing customer needs and tastes. Midwest-CBK’s January 2011 décor and outdoor living introductions feature more than 400 new designs. Combined with original top-selling items, the new mix is intended to maximize current décor sales for independent retailers looking for innovation.
Key collections in Midwest-CBK’s revised product line include Vintage French, the Classics, Casa Cristina™, Mediterranean, and Heartland which is a tribute to American-style decor. Destination categories with high volume offerings include lighting, wine and serveware, frames, wall décor and clocks. Midwest-CBK’s outdoor living category also features fresh and comprehensive new themes, ranging in style from French to Regatta style outdoor accents.
All new collections will debut during the January markets in Midwest-CBK showrooms across the country. Suggested retail prices range from $10 to $250.
Midwest-CBK’s new lead categories include:
•Versatile, on-trend lamps and lighting from traditional to modern, designed to mix and match within themes or stand alone as individual looks. Midwest-CBK’s wide selection of designer lamps features entry-level, affordable price points, providing a one-stop shopping option for independent retailers.
•Classic, statement-making wedding and everyday photo frames designed both in-house and by licensed artists including Belinda Miley, with a focus on wide molded frames and unique sizes.
•Hand-woven, custom-designed baskets created by top artisan weavers provide multi-purpose storage options for any room. Reflective of the organic trend and inspired by a return to basics, Midwest-CBK’s new baskets are made with natural, indigenous fibers native to the Philippine islands. Colors are neutral, with baskets available in a number of shapes and sizes.
•One-of-a-kind, exclusive indoor/outdoor lanterns at affordable price points. Made of iron, designs range from Mission styling to Asian-inspired to elegant basket weave.
•On-trend, French-style lace table runners and cocktail napkins inspired by vintage Parisian finds provide the perfect touch for entertaining and hostess gifts.
•Cast-iron statuary, benches and accessories in eye-catching designs useable both indoors and out. Designs are classic and refined for staying power in the increasingly popular outdoor living category.
“Under the new leadership of Midwest-CBK’s home décor design and development expert Molly Kinney, we’ve begun an evolution to refine and re-design our décor and outdoor living collections. Our strategy will be to focus on our past successes but layer in savvy, trend-right design with a broad and universal appeal in today’s marketplace,” says Frederic Contino, Midwest-CBK President. “Our new décor and outdoor living collections fuse past sales data with current trends, and are strategically designed to help our customers achieve increased sales and growth. And this is just the beginning – stay tuned for more improvements throughout 2011 as we continue to evolve in home decor.”
For more information, or to see our new home décor collections in person, please contact your local Midwest-CBK account manager, visit us online, or call 800-394-4225.
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